SERVICES

Psychology-led People support for founder-led startups

Illustration of four circular eras labeled as Founder, Manager, Culture, and Scale, each with a key icon and dotted lines connecting them, on a light green background with decorative stars and crosses.

let’s meet where you are <3

I work with founders in different ways depending on what’s needed:

  • a light touch thinking partnership when you want help with people decisions

  • focused sprints when something specific needs building

  • a deeper retainer when it’s time for a true fractional people partner.

Most founders start with People Counsel, then add Sprints or move into a People Retainer when the work calls for it.

Download our services guide

Download our services guide

Services that build capability, not dependency

A cartoon illustration of a smiling cat with large ears, closed eyes, and a pink collar with a key pendant, waving its paw.

people counsel

For founders who want a thinking partner on people decisions

The easiest way to work with me. People Counsel is a psychology‑led thinking partnership for founders who don’t want to make people decisions alone.

Two sessions a month, async support for the things that can’t wait, and real artefacts when useful - drafts, frameworks, talking points and clearer decisions

Explore People Counsel

Build the base (people retainer)

For founders with teams of 10-20

A People Retainer for early teams. Part strategy, part coaching, part getting things built.

Month 1 is discovery: we figure out where you are, listen to your team and build a people roadmap. From Month 2, we start building foundations - comp, hiring, onboarding, role clarity – that actually work at your stage

Build your Base →

Mini People Team (People retainer)

For scaling startups with 20–50+ people

Your fractional people function: strategy + execution.

You work with me on strategy and leadership, and my associate handles people ops - hiring support, onboarding, performance and pay cycles, manager development - so you’re not spending half your week being your own Head of People.

Meet your Team →

people sprints

For the thing you keep pushing to next quarter

When something specific needs building. People Sprints are defined projects that move one important piece of people work from half‑formed in your head to something clear, useful and working in the company.

Typical sprints: values design and roll out, hiring strategy, pay and progression, manager toolkits, employee handbooks, workshops and offsites.

Explore People Sprints →

want to talk it through first?

If something’s coming up with your team and you’re not sure whether you need Counsel, a Sprint or a Retainer, tell me what’s going on and we’ll figure it out together.