SERVICES
Psychology-led People support for founder-led startups
let’s meet where you are <3
I've worked with startups at every stage - from founding intensity to scaling complexity.
The patterns are predictable, even when they feel unique to you.
Most startups move from the founding era to the messy middle to the other side - each phase brings different people challenges.
We meet you where you are and focus on what matters now.
Commercially minded • People obsessed
Commercially minded • People obsessed
Services that build capability, not dependency
People Vault Discovery
Not sure what needs tackling first? Start here.
A 30-day diagnostic to give you an honest read on where your people foundations are strong, stretched, or stalling growth. You'll leave with a clear roadmap you can act on - with or without us.
Build the base
For founders with 10-20 people
You're in the sweet spot: early enough that nothing's broken, late enough that the cracks are showing.
Light touch fractional support to build the right foundations: compensation frameworks, hiring processes, onboarding, and founder coaching.
We turn "we should have a performance process" into something that actually works (and your team doesn’t hate).
Mini People Team
For scaling startups with 20-50+ people
Managers are underwater. Feedback has stalled. You're still the cultural heartbeat, but you can't be everyone's manager forever.
Your fractional People function: me for strategy, associate support for execution. We embed the systems that matter - pay structures, performance rhythms, manager development, and strategic planning.
It's not HR-by-the-hour. It's the People team you'd hire if you could.
Partner on a project
The thing you keep pushing to next quarter.
Manager development. Pay frameworks. Handbooks. Performance systems. Offsites.
Some work needs dedicated focus - not the scraps of a monthly sync.
Stand-alone projects or add-on capacity when your monthly scope needs it.
Typical projects: Manager development, pay and progression frameworks, handbooks, performance review design, EVP, values work, workshop and offsite facilitation, leadership coaching, 360s.
want to talk it through first?
If something’s coming up with your team and you want a second opinion, I’m happy to talk it through.
The people patterns that don't show up on an org chart.
Every startup is haunted (even the brand new ones) - past decisions, habits, founding stories and memories that shape how teams work. Some ghosts hold us back. Some keep us grounded.
Organisational Ghosts is my newsletter on building teams that scale. You’ll get monthly-ish insights on the patterns shaping your startup. Stories and scars, practical tools, and better questions about team dynamics, culture, and leadership.